2026/27 kit

Different. Hummel has had some shockers but their kits do have a retro feel about them.

Glad it wasn’t Puma to be honest.
 
5 year deal is quite a statement of a long term relationship. Based on Jim's stated goals, we should expect this is the biggest kit deal in the club's history. Good news.
 
5 year deal is quite a statement of a long term relationship. Based on Jim's stated goals, we should expect this is the biggest kit deal in the club's history. Good news.
Definitely good news, not sure 5 is that long, Umbro was five, before that deal with JD Sports was 9 years long, started with Carbrini (JD own brand), Fila (JD licensed the brand in UK), the JD themselves final years for PL coverage

But yeah, they seem to make some pretty club specific stuff, and not major templates, so we'll see. Not made by Castore either (Like Umbro have been) so quality should hopefully be a bit higher
 
Definitely good news, not sure 5 is that long, Umbro was five, before that deal with JD Sports was 9 years long, started with Carbrini (JD own brand), Fila (JD licensed the brand in UK), the JD themselves final years for PL coverage

But yeah, they seem to make some pretty club specific stuff, and not major templates, so we'll see. Not made by Castore either (Like Umbro have been) so quality should hopefully be a bit higher
Welcome back.
 
Definitely good news, not sure 5 is that long, Umbro was five, before that deal with JD Sports was 9 years long, started with Carbrini (JD own brand), Fila (JD licensed the brand in UK), the JD themselves final years for PL coverage

But yeah, they seem to make some pretty club specific stuff, and not major templates, so we'll see. Not made by Castore either (Like Umbro have been) so quality should hopefully be a bit higher
Iirc you're really into football kits?
 
Just for fun, I asked Grok to imagine a Hummel sports design kit for AFC Bournemouth. This is what it came up with …
 

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If I had to guess, I'd look directly at the Denmark kit for the 26 WC if they get there, hopefully y can see the tonal stripes in the shirt, switch them for red and black, then make all the white details gold, I'd not be surprised

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Just for fun, I asked Grok to imagine a Hummel sports design kit for AFC Bournemouth. This is what it came up with …
This makes me so tempted to play with some old Hummel templates and see what I can diddle with

That Spurs Maradona shirt in yellow and blue might be a winner too

edit: Almost certainly gonna be a bright pink shirt too especially now Vitality are main shirt sponsor
 
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My local club is in Hummel kits (second season), and they have done a good job for us. For my money Hummel had the best set of kits in the USL (US second tier) last season. Mexican supplier Charly are also very good.
 

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