NornIron
First Team
A lot of the "economics" on here are missing a point. The mental arithmetic for whether or not this is a good idea isn't just increased revenue from tickets or hospitality etc. On that basis it doesn't stack up as people have said. So we ask why Max would bother as he won't see a return on his investment via revenue.
What is missing is the asset element. The club currently doesn't own it's stadium asset. In fact rent on the thing takes away probably something like £0.5M a year (more?) in rent. The first 1,000 capacity on Dean Court is lost just to pay the rent. It comes off the bottom line profit the club makes too. The value of the club as a business proposition (asset to Max) is based on that same profit. Just by removing a rental outgoing of £0.5M off his bottom line, Max could increase his shareholding asset value by at least £5M. Probably more.
For all we know, the club doesn't host more big events because maybe the lease entitles Structadene to a revenue share (like West Ham have). Would we do that at our own stadium? There's more income increasing Max's shareholder asset value by multiples of 10, 20 etc. Increased matchday revenue of £2M? Add another £20M to the shareholding value. And so on.
Then, consider that the club has built a £20M or £30M stadium. If I built a house and rented it out, it's not just worth X years' rent. It's worth X years' rent plus the value of the house after X years. Same with the stadium. The club and therefore the shareholding asset is now worth £20M more because it has a £20M asset on the books.
When Max sells (which he will one day) he sells with a better bottom line and a valuable asset. He makes his money back one way or the other.
We assume Max needs to realise the value whilst he is here but he will possibly/probably make the real money when he sells.
edit to add: in fact he doesn't even have to build the thing. he just needs to have the approved plans in place and already he has increased the value of his shareholding. For me, there is strong financial incentive for this to go ahead, even if matchday income doesn't increase by that much.
What is missing is the asset element. The club currently doesn't own it's stadium asset. In fact rent on the thing takes away probably something like £0.5M a year (more?) in rent. The first 1,000 capacity on Dean Court is lost just to pay the rent. It comes off the bottom line profit the club makes too. The value of the club as a business proposition (asset to Max) is based on that same profit. Just by removing a rental outgoing of £0.5M off his bottom line, Max could increase his shareholding asset value by at least £5M. Probably more.
For all we know, the club doesn't host more big events because maybe the lease entitles Structadene to a revenue share (like West Ham have). Would we do that at our own stadium? There's more income increasing Max's shareholder asset value by multiples of 10, 20 etc. Increased matchday revenue of £2M? Add another £20M to the shareholding value. And so on.
Then, consider that the club has built a £20M or £30M stadium. If I built a house and rented it out, it's not just worth X years' rent. It's worth X years' rent plus the value of the house after X years. Same with the stadium. The club and therefore the shareholding asset is now worth £20M more because it has a £20M asset on the books.
When Max sells (which he will one day) he sells with a better bottom line and a valuable asset. He makes his money back one way or the other.
We assume Max needs to realise the value whilst he is here but he will possibly/probably make the real money when he sells.
edit to add: in fact he doesn't even have to build the thing. he just needs to have the approved plans in place and already he has increased the value of his shareholding. For me, there is strong financial incentive for this to go ahead, even if matchday income doesn't increase by that much.