Following our average 20% increase last summer God only knows what Uncle Bill has in store for us this summer.
I may be naive in this, but the club made a big thing last summer about the fact that there had been no price increases for 8 years and yet it was a still a big decision to increase prices.
They also highlighted the disparities in concession tickets and that those had to be addressed and altered.
The language suggests to me that they’ve made those changes and alterations now. It wasn’t a staggered approach, it was done and sorted then.
So I don’t expect to see any change to the concession offerings like at Spurs for older age group supporters, or the ambient disabled, wheelchair users, Under 8’s or family tickets.
That just leaves a catch all price increase across the ground. Last season again, first in 8 years regularly mentioned along with the fact that it wasn’t about funding a new stadium or redevelopment of the current one. It was just the right time to do it.
So I do envisage an increase, but not as big as the last one.
As you say, Liverpool is 2%, other clubs seem to be about 4-5%. There are other outliers, but that was us last season.
The majority of the premier league clubs offer cheaper season tickets than us, we rank poorly on that and it’s a walking on egg shells for the club to avoid some serious bad PR on that.
I'm pretty sure that for individual match tickets our category A games will break the £40 a match figure.
This, to me at least, looking at the comparison charts is more likely. The club had much more wiggle room to increase match day ticket prices in comparison to what other clubs already charge without grabbing many headlines.