billythekid
UTC Legend
Two brands which have for decades been among the biggest commercial backers of elite European rugby are engaged in a multimillion pound bidding war to become the Premier League's next brewing partner.
Sky News has learnt that Guinness, which is owned by the FTSE-100 drinks giant Diageo, and Heineken have tabled rival proposals to replace Budweiser at the end of this season.
Insiders said this weekend the 20 top-flight clubs were briefed last week about the interest from the two brands.
Sky News has learnt that Guinness, which is owned by the FTSE-100 drinks giant Diageo, and Heineken have tabled rival proposals to replace Budweiser at the end of this season.
Insiders said this weekend the 20 top-flight clubs were briefed last week about the interest from the two brands.
Guinness and Heineken wage Premier League bidding war
Diageo-owned Guinness and the Dutch beer giant are engaged in a multimillion pound fight to replace Budweiser as the Premier League's official beer partner, Sky News learns.
news.sky.com