The more I think about it the more disappointed I am.Bit of a kick in the teeth really.
It could be argued that if the club are splitting the season into categories, then maybe they should weight the points. Attending Cat C matches would be better than A.I think I can see what the club are going for and it's not a terrible idea to give newbies more of a chance with some small specific allocation. They just need to be careful about the execution of the idea. Tweak the weightings for future games and it might work better. I don't think this first attempt was great, just going off what I hear from friends who don't have STs. It does risk disgruntlement.
Also wouldn't be overly confident in creating a 10am scramble situation for thousands of people if I was the sysadmin looking after the ticketing system. We all know how unstable that can be. All it'll take is one incident where it falls over and everyone will lose faith in 'the strategy'.
It could be argued that if the club are splitting the season into categories, then maybe they should weight the points. Attending Cat C matches would be better than A.
Overly complicated I know…
my take, as a ST holder who fortunately isn't involved in the scramble, is that they are making an already complicated system even more complicated to the average punter who is not really interested in learning all about ticket points, new schemes etc.
if someone asked me how they go about getting a ticket for an afcb game, I'd say "dont bother", I wouldnt attempt to explain "ticket tuesday" or watever its called, lifes too short!
I gave it a go the other day on the school pick-up, the exact target audience that the new regime is targeting, young families. That principle of course is spot on, but the execution just like a lot of the communication this summer is muddled.
You need an email address for each person, to then register for an account for each person, if you're lucky the system will enable you to link all the accounts together on their friends and family list (this sometimes doesn't work, it doesn't on my account for example!) .
Then on a Tuesday when the initial allocation is sold-out, then anyone with a point can join the lottery, of getting through to order tickets.
So tickets go on sale every Tuesday? No, only the Tuesdays that follow when tickets have sold out on the points system... so when is that roughly on a regular basis? I don't know.
Will we be able to choose where we sit? No, don't think so, tickets are extremely limited.
But we will be able to sit together as a family of 4? Well, I think so, but usually, it's just single seats dotted about.
Can we get in the family stand? No idea to be honest.
Yep sounds easy, think we'll decide closer to the time. Oh no, it'll be done this Tuesday with the game about 4 weeks later...
I would imagine if you've got 15 out of 19 home points from last season, you're not going on your own. But this system feels like its just looking at "Customer account holders" rather than the bigger picture.I think I can see what the club are going for and it's not a terrible idea to give newbies more of a chance with some small specific allocation. They just need to be careful about the execution of the idea. Tweak the weightings for future games and it might work better. I don't think this first attempt was great, just going off what I hear from friends who don't have STs. It does risk disgruntlement.
Exactly this, there are lots of people who would attend if booking was less complex and they could stand a chance of sitting with their friends and family however they aren't going to be interested in going if they have to sit on their own.I gave it a go the other day on the school pick-up, the exact target audience that the new regime is targeting, young families. That principle of course is spot on, but the execution just like a lot of the communication this summer is muddled.
You need an email address for each person, to then register for an account for each person, if you're lucky the system will enable you to link all the accounts together on their friends and family list (this sometimes doesn't work, it doesn't on my account for example!) .
Then on a Tuesday when the initial allocation is sold-out, then anyone with a point can join the lottery, of getting through to order tickets.
So tickets go on sale every Tuesday? No, only the Tuesdays that follow when tickets have sold out on the points system... so when is that roughly on a regular basis? I don't know.
Will we be able to choose where we sit? No, don't think so, tickets are extremely limited.
But we will be able to sit together as a family of 4? Well, I think so, but usually, it's just single seats dotted about.
Can we get in the family stand? No idea to be honest.
Yep sounds easy, think we'll decide closer to the time. Oh no, it'll be done this Tuesday with the game about 4 weeks later...
As a maximum points holder, I had 19 at the start of this ticketing season, I felt I had to buy a ticket last night for one of the friendlies. I wasn't going to go. I feel aggrieved that I had to buy one.Seemingly anyone not in the top tier bracket will as the rest is sold on a practically lottery basis.
Feels like a shooting yourself in the foot exercise. Chasing "new customers" at the cost of losing "current customers" as many of those with 15 points from 19 available points last season will miss out, lose the drive to clock up as many points as they once had, lose the ability to attend with friends and family on similar points levels and may even feel so aggrieved to not bother.
There's always going to be the odd seat dotted about by ticket holders who have a change of plans last minute. Any large sections that are empty (say block 1) tends to be comps, hospitality etc.As an aside, it's always disappointing to see so many empty seats during a match. What's going on? If ST holders aren't attending on a regular basis I hope the club flags that up to them.
I like the idea that if you buy a ticket but don’t attend the point gets removed. Should fill a few of those empty seats.There's always going to be the odd seat dotted about by ticket holders who have a change of plans last minute. Any large sections that are empty (say block 1) tends to be comps, hospitality etc.
In respect of points going forward, I cannot see how this will immediately affect current points holders except for the number of tickets held back for the random 1 point ballots, as long as the points drop is structured properly. As has been said before, there were games last season that dropped to low points
I think it helps to try and understand it from their perspective.Ok here is a Devil’s Advocate argument for what they are doing (please note that does not mean I am in favour of it).
Firstly, it is clear JF has no idea about how pre-season friendlies are looked at by many regular supporters – but I am not sure that is the point here at all – nor is it necessarily whether they sell out or not.
They already know that there is probably a firm regular fan base of around at least 12k or so based on ST holders and those who regularly have medium/high home or away points. What they are trying to gauge is how many extra are out there who complain that they cannot get in just because of the points system. By offering points for games where they know attendances are traditionally low (and many regulars do not attend) – these “extra” supporters have no argument that they cannot get the initial points required to give them the chance (however remote) to attend Premier League matches. Therefore, by monitoring the number of new (or returning) “local” sign ups they are probably hoping to get an idea if this number is 1k of supporters or 5k of supporters. This can then be taken into account when deciding if the potential is there to justify a new stadium build or just an expansion.
So, if the attendance for one of the friendlies is say 8,000 then this can be indicative in terms of breakdown for considering future development – e.g.
4,000 regulars, 2,000 holiday makers, 2,000 new locals – not so good.
2,000 regulars, 2,000 holiday makers, 4,000 new locals – better.
And, before someone says it, I know that this is not the only thing to be taken into consideration, but it is something than I can see a logic behind in the minds of the money people.
In respect of points going forward, I cannot see how this will immediately affect current points holders except for the number of tickets held back for the random 1 point ballots, as long as the points drop is structured properly. As has been said before, there were games last season that dropped to low points numbers.
I am already regretting the idea of posting this - but it was just to give a possible reason I came up with as I was trying to work out the logic behind what they were doing.
On this specific point, it's known (on here at least) that the IT has always seemed relatively poor and inconsistent on the ticketing site. I've regularly had the linked account problem that you describe with friends accounts, but in contrast to your experience, a season or two ago I was able to set up linked accounts for my young kids without providing an email address - they function as linked accounts and I've bought tickets using them (away last season and for Lorient this season). Yet, when it seems they've made steps forward, things that should be so easy/obvious, like being able to navigate to the shopping basket when you click on the symbol, just don't work.You need an email address for each person, to then register for an account for each person, if you're lucky the system will enable you to link all the accounts together on their friends and family list (this sometimes doesn't work, it doesn't on my account for example!) .
I think it helps to try and understand it from their perspective.