It doesn't generally hit as hard as flu.
In May, approximately 8% of the population had covid at some point in the month, according to the flu surveys. That's over 5 million people.
In June, allowing for a 4 week delay for the effects to take hold, 812 people died with covid as the primary cause on their death certificate. (If you lower the time lag to 2 weeks, it's 1,036.) So that's about 1 in 5,000 people who get covid, die from it.
Flu, typically, we are told kills 7,000 people per year in a good year and 20,000 in a bad year. If flu killed 1 in 5,000 who get it, that would mean 35m people get it in a good year and 100m in a bad year. Obviously this doesn't happen.
Conclusion? There is a lot of covid about, but it's less lethal than flu.