Really good video, super analysis, although lost it a bit for me towards the end with assumption on the kids.
From my experience with a young kid and chatting to parents, they were all desperate for tickets all season. Even when there were empty seats they couldn’t get them. The system to get tickets for newbies is just so complicated that you see the “will to live” leave their bodies whilst trying to explain to them the points system, registering online for each person, linking accounts for friends and family etc etc
You get comments back that it’s just easier to get tickets elsewhere and so that’s what they do…so they are then elsewhere when the bug bites. Or tickets are so scarce that who will ever get into the “habit”, which we all know you need for regular match day goers.