beds cherry
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The problem is that people will see the date regardless and that will be the focus. It wouldn't be without its problems (planning for businesses etc.) but if they'd have left the dates out and just explained the measures for us to open up fully, they'd have more leeway. That said, people would be asking for dates to plan! I can't stand the bloke, but Boris is genuinely in a no win situation with this.
If I was advising him - I'd tell him to address the nation sat in a chair, no tie etc..apologise for not putting India on red list earlier and explain the need to extend lockdown a bit longer.
Politicians underestimate an apology as they see it as weakness. But I think it would help