Personally I thought that was obvious.
Wait till before anyone has renewed and everyone knows what they are purchasing.
Do it now, rushed with 6 days notice and you’re once again alienating the regular match day going fan. Some of these supporters have been there since the new stadium was built. I was one and if I had remained I’d be in the section affected. There are loads of people around that section who can’t stand for a full match so will be having to move for the first time in 20 years. That’s a massive wrench. It was for me and that was my own decision, when it’s forced, with no consultation with less than a weeks notice. That is going to grate.